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Wisconsin (WI) lender directory

Payday & Title Loans in Wisconsin

Looking for a lender near you in Wisconsin? Pick your city below. We list 109 stores in 54 Wisconsin cities, built from lenders' own store pages. Data last checked October 9, 2026.

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Lending rules in Wisconsin

Rules marked "medium confidence" were checked against a published copy of the statute because the official site was unavailable to us. Confirm them with the official text before relying on them.

Payday loans (deferred presentment)

  • A Wisconsin payday loan has a term of 90 days or less. Source: Wis. Stat. § 138.14(1)(k) · verified Oct 9, 2026 · medium confidence
  • After maturity, a payday lender may charge up to 2.75% per month on an outstanding payday loan balance, calculated daily; no interest accrues on accrued interest. Source: Wis. Stat. § 138.14(10)(a)2 · verified Oct 9, 2026 · medium confidence
  • Wisconsin imposes no limit on the interest or finance charge a payday lender may charge before the maturity date of a payday loan. Source: Wis. Stat. § 138.14(10)(a)1 · verified Oct 9, 2026 · medium confidence
  • A customer may repay a payday loan with proceeds of a subsequent payday loan only once; no further rollovers are permitted. Source: Wis. Stat. § 138.14(12)(a) · verified Oct 9, 2026 · medium confidence
  • A customer must wait at least 24 hours after paying a renewed payday loan before originating a new payday loan. Source: Wis. Stat. § 138.14(12)(a) · verified Oct 9, 2026 · medium confidence
  • A customer can cancel a payday loan at no cost by the end of the next business day after the loan is made (or by 5 p.m. on that day if the lender is open 24 hours), by returning the loan proceeds. Source: Wis. Stat. § 138.14(11r) · verified Oct 9, 2026 · medium confidence
  • Wisconsin maintains a statewide database to track payday loans and prevent rollovers and concurrent loans; all payday lenders must participate. Source: Wis. Stat. § 138.14(1)(c), (14) · verified Oct 9, 2026 · medium confidence
  • A person must obtain a separate license from the DFI for each place of business at which payday loans are made to Wisconsin residents. Source: Wis. Stat. § 138.14(2), (5) · verified Oct 9, 2026 · medium confidence
  • A payday lender license application costs $300 (nonrefundable) to investigate. Source: Wis. Stat. § 138.14(4)(b) · verified Oct 9, 2026 · medium confidence
  • A payday lender license costs $500 per year. Source: Wis. Stat. § 138.14(4)(b) · verified Oct 9, 2026 · medium confidence
  • A payday lender must maintain a $5,000 surety bond for each place of business. Source: Wis. Stat. § 138.14(4)(c) · verified Oct 9, 2026 · medium confidence

Title loans

  • A title loan principal cannot exceed 50% of the retail value of the motor vehicle used as security. Source: Wis. Stat. § 138.16(2)(a) · verified Oct 9, 2026 · medium confidence

Lenders in Wisconsin are licensed by the Wisconsin Department of Financial Institutions (DFI), Division of Banking, Licensed Financial Services. You can look up any license in its license search. See also online lenders and apps in Wisconsin.

Questions people ask

Are payday loans legal in Wisconsin?

Yes. Payday lenders operate in Wisconsin under state rules. For example: A Wisconsin payday loan has a term of 90 days or less (Wis. Stat. § 138.14(1)(k)).

How many installment lenders are in Wisconsin?

We list 81 installment lenders, 57 payday loan stores, 25 title loan stores and 3 pawn shops in Wisconsin, in 54 cities.

Which Wisconsin cities have the most lenders?

Milwaukee (7), Madison (6), Appleton (5), Green Bay (5) and Janesville (4).

How much can lenders charge in Wisconsin?

After maturity, a payday lender may charge up to 2.75% per month on an outstanding payday loan balance, calculated daily; no interest accrues on accrued interest (Wis. Stat. § 138.14(10)(a)2). More limits are listed under the state rules on this page.

How do I check a lender's license in Wisconsin?

Lenders in Wisconsin are licensed by the Wisconsin Department of Financial Institutions (DFI), Division of Banking, Licensed Financial Services. You can look up a license in its online license search, or use NMLS Consumer Access for lenders licensed through NMLS.

Answers are generated from the listings and verified rules on this page; see Sources below.

Sources

Listings, statistics and rules on this page come from these sources, with how many locations each one supplied.

  1. Check 'n Go locations (WI) · 38 locations Last verified Oct 15, 2026
  2. OpenStreetMap (Overpass API), WI · 31 locations Last verified Oct 15, 2026 © OpenStreetMap contributors, ODbL 1.0
  3. OneMain Financial branches (WI) · 25 locations Last verified Oct 15, 2026
  4. Cash Store locations (WI) · 19 locations Last verified Oct 15, 2026
  5. World Finance locations (WI) · 12 locations Last verified Oct 15, 2026
  6. TitleMax store locator (WI) · 6 locations Last verified Oct 15, 2026
  7. Republic Finance locations (WI) · 6 locations Last verified Oct 15, 2026
  8. EZPAWN store locator (WI) · 3 locations Last verified Oct 15, 2026
  9. Wis. Stat. § 138.14(1)(k), Wis. Stat. § 138.14(10)(a)2, Wis. Stat. § 138.14(10)(a)1, Wis. Stat. § 138.14(12)(a), Wis. Stat. § 138.14(11r), Wis. Stat. § 138.14(1)(c), (14), Wis. Stat. § 138.14(2), (5), Wis. Stat. § 138.14(4)(b), Wis. Stat. § 138.14(4)(c) · Payday loans (deferred presentment) Last verified Oct 9, 2026 · medium confidence
  10. Wis. Stat. § 138.16(2)(a) · Title loans Last verified Oct 9, 2026 · medium confidence

We re-check sources regularly and show the date each was last verified. Spotted a mistake? Tell us and we'll check it against the source.

CashAdvance is not a lender and does not take applications. Listings are information only, built from public records (such as state license lists) and lenders' own published details. Confirm hours, fees and terms with the lender before you visit or borrow.